David Beckham is the new face and body of Emporio Armani underwear. Emporio Armani is the new underwear line that Armani plans to launch in the U.S. Reports tell that Beckham has shot the ad campaign in Los Angeles late last week with top fashion photographers Mert Alas and Marcus Piggott. The hot photoshoots and ads will debut in fashion magazines beginning with the January issues. This means that we will be seeing the amazing photos of the shoot next month. We’ll surely stay tuned for that.